INSTAGRAM CONTENT/ASSET CREATION
Creating attractive, high-quality, engaging Instagram content has become vital to engage and convert your prospects.
The 4 key stages are:
1. Identify what your brand is about
i. find its niche
ii. create a plan
iii. schedule content
iv. stick to it
2. Consistency is key
After photographing your content, edit to create a consistent look and feel throughout. Content images are the key to helping your audience know about your brand and overall aesthetics.
3. Photograph your own content
The content and composition of your pictures is more important than anything else. Take lots of images, as these can be used at a later date. Stock images may not reflect your product accurately.
4. Content is nothing without storytellingTell your story to keep your audience engaged – it could be a story, a fact, a tip or even a quote. Whatever you choose, make it shareable and valuable to your audience.